Thursday, March 3, 2011

Cheap Monday: Customized by Nature

Last year CheapMonday placed jeans around different places in Sweden to wear out and get a more vintage new look. I must say, I'm impressed. The fact that this was a successful project is awesome. From the snow, sunlight, rust and grass- these jeans got a more natural look. There were 30 jeans numbered and each one got a little personal with mother nature.


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