Last year CheapMonday placed jeans around different places in Sweden to wear out and get a more vintage new look. I must say, I'm impressed. The fact that this was a successful project is awesome. From the snow, sunlight, rust and grass- these jeans got a more natural look. There were 30 jeans numbered and each one got a little personal with mother nature.
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http://mag.weareselecters.com/2011/02/cheap-monday-customized-by-nature-2/
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